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Does Rock have a presence at this year’s MTV Africa Music Awards?

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Kinda.

At least, in the form of just one band, Prime Circle. Which isn’t so bad, I guess. After all, the previously existing Alternative category has been collapsed into Pop & Alternative, so it’s hardly surprising to see only one band there. Am I unhappy? Yes, very. However, I think the problem is more with African bands than with MTV. MTV just plays whatever is popular and will nominate accordingly. This should be a wake up call to African bands. More needs to be done.  What exactly can be done? Well, for one there needs to be more music released and a bigger effort to get this music out to the masses. I’m not saying this isn’t being done, I’m just saying that more should be done. Just looking at the current proliferation of hardcore hip hop championed by the likes of Phyno, AKA, Sarkodie and Olamide shows that music no one thought would sell, can. If no one really tries, then we’re never going to find out.

We here at AudioInferno will do our best to support the Rock/Metal movement in Africa. We shall succeed if everyone joins in pushing it forward.

Oh, before I forget, here’s the nominated South African band, Prime Circle, with their song Doors. This video was also nominated for Video Of The Year.

SourceMAMA Nominees

Iced O

Editor-In-Chief/Chief Web Officer. Tries to be funny but fails horribly. Geek. #CFC. Gamer. Loves all types of rock & Metal (except for Grindcore. No one likes Grindcore). Has a particular affinity with Melodic Death Metal, Punk & Alternative rock...

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  1. Perhaps the problem isn’t with the band but the listeners and their demands.

    People want to dance, dance music is popular and popularity isn’t exactly what most rock bands want. Reason they pay a lot of attention to other awards that cover rock music exclusively.

    Frankly, if I had my own band, I won’t care bout MAMA or MTV or the Grammys even. It’s all bout popularity, if a billion people like rubbish it doesn’t mean rubbish is good. But I guess that has to do with perspective huh?

    • While I get what you’re saying and where you’re coming from, you have to remember that the rock/Metal scene in Africa is not big enough to properly sustain these bands. In places like America, Europe and Japan, while Rock/Metal is not mainstream, it still has very large followings. There’s thousands of bands constantly releasing music and lots of fans consuming and encouraging them. Africa doesn’t have this just yet. We need the mainstream media if we’re going to break into their conciousness…

      • Honestly, when I look at these things more closely, the more I start to realize Rock bands don’t care bout the popularity contest (mainstream awards) they CAN however use it. Perhaps they need it even to be bigger but you can’t force people to like it. People wan dance.

        • It’s not about forcing people to like it, it’s about getting people to hear it in the first place. How would they know if they like it if they never got the opportunity to hear it in the first place? That’s what I’m saying, Not enough Africans have heard this music to know if it’s good or not.

          • In a continent or nation where people are prejudice (Nigeria) on things they know nothing about? Haha.

            They already made up they minds when they hear rock music. Even before hearing anything, they already assume they know what it’s about.

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